I get asked that question at least once a week from independent artists and small labels, and I wish I had a simple answer for you. It’s like asking how much does it cost to eat in a restaurant? Are we going to Taco Bell or The French Laundry? Are we sitting at the Chef’s Table? Are we Drinking Fine Wine? You get the picture, we have to answer a lot of questions to determine how much it will cost to produce YOUR Music Video.
A Music Video is simply a promotional tool produced to Market you as an Artist and drive sales of your music. As such, the first question is how are you going to use this video? Where will it be seen? Broadcast TV? Internet? DVD? Theater Projection? All of the Above? Do you have technical specifications that have to be adhered to? Is your music video a performance piece or is it a story? Again you get the picture, so how much will it cost to Produce Your Music Video?
I Know you want a quick answer without having to read this whole post, so here it goes…
Your Video will cost between $2,000 and $100,000. Realistically if you are looking to get something that is Professionally Produced and Network Ready you are looking at a starting price between $7,500 and $15,000 (based on a 1 shoot with a full professional crew and Professional Post Production and File Delivery). That does not mean We can’t Produce a really nice Music video for less then that, with today’s technology and a little creative juice anything is possible. It all comes down to what you want to create, how long it takes to shoot and edit it and what equipment and crew it takes to do it right.
A Music Video can be shot by a single person with a single camera or a crew of 15 with several cameras, Lenses, jibs, Dollys stedicams, it really comes down to using right tools and crew to create the Music Video you envisioned. Once you decide on a storyline,locations and where the final piece is destined, then you can evaluate your equipment needs and your crew needs and therefore your budgetary needs.
Next time we will breakdown a Produced Music Video so you can see where your budget goes. Please let me know if this is helpful!!!
Until next time The Best of Everything Always!