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How I got into making Music Videos

My whole life all I wanted to do was be a Radio DJ. I loved music and everything surrounding the Radio Business. Those booming voices with their endless tidbits of insider information on my favorite groups or the music industry in general. It was the only thing I ever wanted until August 1, 1981.

On that fateful date I witnessed the change in industry that would eventually change my dreams. On that Hot August day, MTV signed on for the very first time. The first video was “Video Killed The Radio Star” by the Buggles, followed by Pat Benatar’s “You Better Run” The fast editing, 3 minute stories, irreverent visuals that spanned from stark to a trippy color palette that almost jumped off the screen. My mind was blown, and all I wanted to know was how did they do that? Where did they come up with that concept and create those effects. I was hooked, but know I wanted to figure out how to be a part of it.

Fast forward a few years and a BFA in Fine Arts (Radio, TV and Film) from Sam Houston State, I found myself trying to make my living as a visual artist, ok maybe it was a little more like a “Video Whore”. I did some time in small market TV, doing Travel Videos for video rental, Corporate Video and finally Sports TV for what is now Fox Sports. It was all good, but how do I get into making music videos.

I wrote a kind of silly rap song when I was in college, and with the help of some friends from the local Hip-Hop community, I was able to record it and it wasn’t half bad.

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I recorded a few more, then eureka, this is how I can get into the Music Video Business. I will Produce my own video. By this time I had been in Television Production for about 6 years and was pretty experienced and had a lot of connections. I called in every favor owed and not owed, and many of my friends worked their tails off to help with their only reward being a hardy thank you and a couple bologna sandwiches made by my Mom (who is in the video).

Not bad! This would launch my career in Music Videos for sure right? Not really, but it did help. From there I Co-Produced a couple low budget videos for an up and coming Houston Rap label called Rap-A-Lot Records. It was there that I met Willie D of the infamous Geto Boys. Willie had started his own label and I started editing videos for him.

Another small Rap Label approached me (and partner at the time) about doing a low budget, ultra-violent video for them. Although I wasn’t a fan of the message of the song, it was an opportunity to blow up cars and create some really edgy visuals and I was in. I Co-Produced this video with a local Hip-Hop Producer/Artist, but it was really my first time Directing/Editing a Music Video from scratch.

From there came more editing opportunities

After years of building and concentrating on my Television Career, the opportunity to step back into my dream business came back in the form of an up and coming Country Artist Junior Gordon. I met Junior (and his lovely wife Cheramy) when they were working on his first album. Junior told me he had a single called Big, and they wanted me to work with them on a Music Video for it. This was the dream client and opportunity. I had a workable budget, awesome crew and almost carte blanche on the creative for the video. This is the first time I really looked at a project and it came out exactly as envisioned. This video was co-produced with Cheramy Gordon, Director of Photography was Jim Coulter.

After Big, Junior, Cheramy and I Produced a few live videos, then last year we started on Junior’s 2nd Video called Country Lovin. I created a script for Country Lovin that featured a young couple battling the stresses their love for each other and their love for Rodeo. It was a large undertaking and a lot of fun

So here I am, ready for the next opportunity. I love working with artists and helping to create their visions. If you are ready to make the next step, give me a call!

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